As we get into 2025, the wedding industry continues to change with fresh trends and exciting ideas for brides-to-be. One of the most important aspects of planning a wedding is choosing the right look, and wedding makeup plays a key role in achieving the ideal bridal aesthetic. Whether you’re envisioning a natural, glowing look or something more glamorous, the makeup trends for 2025 promise to cater to every style. From bold colours to timeless elegance, here’s a look at the top wedding makeup trends you can expect to see on brides in 2025.
The dewy, glowing skin trend is here to stay. Brides in 2025 will be embracing the natural beauty of their skin with makeup that enhances their complexion rather than masks it. The focus will be on achieving a natural looking glow with luminous foundations and highlighters that create a healthy, radiant appearance. The key to this look is a lightweight, buildable foundation that lets your natural skin texture shine through. It’s all about that fresh, youthful radiance, which can be achieved by using products that hydrate and illuminate the skin.
To achieve this glowing look, wedding makeup artists will rely on primers and highlighters that add a subtle sheen without being too heavy or shimmery. Light-reflecting powders and cream blushes will also be popular, as they contribute to the glowing effect without looking cakey. This trend aligns with the growing preference for natural beauty, where brides seek a makeup look that is elegant yet effortless.
While soft, romantic eye makeup has always been a wedding favourite, 2025 brings a bold twist to bridal eyes. The eyes will take centre stage with more defined and dramatic looks, featuring bold eyeliner and striking eyeshadows. Think winged eyeliner, smokey eyes, and rich, deep hues that add intensity and depth to the eyes. Brides are opting for eye-catching looks that stand out, even as they retain the romantic and soft feel of a wedding day look.
Bright, metallic eyeshadows in shades of gold, bronze, and copper will be popular, offering a more daring option for brides who want something different. Alternatively, for those who prefer a more traditional approach, matte, neutral shades will still be in vogue, especially when paired with a bold eyeliner or lash extensions. Long, voluminous lashes continue to be a key trend for 2025, as they enhance the dramatic effect and create a more striking bridal look.
Another aspect of this trend is the use of coloured eyeliners, with soft pastel shades such as lavender, mint green, and peach making an appearance. These colours offer a fresh, modern take on wedding makeup while still being soft enough to suit a bridal aesthetic.
In 2025, the focus will shift from overly sculpted brows to more natural, fluffy shapes. This trend embraces the beauty of fuller, more textured eyebrows that frame the face in a soft, subtle way. While perfectly arched brows have been a wedding makeup staple for years, brides are now opting for a more relaxed look, with brows that have a fuller, bushier appearance. This look is achieved using brow gels and pomades to add volume and shape, giving brows a more natural, feathery texture.
This trend works particularly well with the glowing skin look, as it maintains a soft and effortless vibe throughout the entire makeup. The key is to achieve a balance between structure and softness, so that your brows look polished but not overly done.
For brides who prefer a more understated makeup look, minimalist wedding makeup is a top trend in 2025. This trend focuses on enhancing the bride’s natural beauty with subtle, barely-there makeup, allowing the bride’s features to shine through. Think neutral tones, soft foundations, and just a touch of mascara to open up the eyes.
However, the minimalist look can still incorporate bold accents, particularly when it comes to the lips. Bold, rich lip colours, such as deep reds, berry tones, and bright pinks, will be making a statement in 2025. A striking lip colour adds a pop of drama and personality without overpowering the rest of the makeup. This trend is ideal for brides who want to maintain a natural overall look but still want a bold element to their wedding makeup.
The minimalist trend is ideal for those planning a wedding that emphasises simplicity and elegance. It’s a clean and modern look that focuses on making the bride feel comfortable and confident, while still being incredibly beautiful.
Another makeup trend set to dominate 2025 is the monochromatic look, where the same colour is used for the eyes, cheeks, and lips. This trend creates a cohesive and harmonious appearance, with all the elements of the makeup complementing each other. The colours used in a monochromatic look will range from soft, neutral tones like peach and rose to more dramatic shades such as deep burgundy or mauve.
Monochromatic makeup is versatile, as it can be tailored to suit any bridal aesthetic. It’s especially effective for brides looking for a sleek, modern look. Using shades of the same colour on different parts of the face gives a sophisticated and polished effect that feels both intentional and effortless.
Sustainability continues to be a top priority for many brides in 2025, and this includes the makeup products they choose. Clean beauty brands, which focus on using natural and organic ingredients, will become even more popular in the wedding industry. Brides are becoming more conscious of the products they put on their skin and the environmental impact of their choices, so makeup that is cruelty-free, eco-friendly, and free from harmful chemicals will be in demand.
In 2025, you can expect to see an emphasis on using sustainable beauty brands and products that align with eco-conscious wedding planning. This trend extends beyond the products themselves, with many brides also opting for reusable makeup tools and biodegradable packaging. It’s a reflection of the broader move towards sustainability in the wedding industry, as more couples look to make eco-friendly choices for everything they need for a wedding.
All in all, wedding makeup trends are shifting toward more personal, natural, and bold styles. Whether you’re drawn to glowing skin, dramatic eyes, or a minimalist approach with a bold lip, there’s something for every bride. The trends for 2025 highlight the importance of authenticity, with brides opting for looks that enhance their natural beauty while still making a statement.
For those planning a wedding, makeup is one of the most important elements to consider when curating your overall bridal look. It sets the tone for your entire wedding day, from the moment you walk down the aisle to your first dance. If you’re searching for everything you need for a wedding, from hair to makeup, choosing the right bridal makeup artist is essential.
At Leinster Wedding Suppliers, we understand the significance of feeling and looking your best on your special day. With our expert team of wedding suppliers, we are dedicated to helping you create the ideal bridal makeup look that reflects your style and ensures you feel confident as you say ‘I do’. Let us help make your wedding day as unforgettable as you’ve always dreamed. Visit our website and contact our make-up supplier directly to add them to your special day.